Panellists Lineup:


StartUp Victoria

Georgia Beattie

Georgia is the CEO of Start Up Victoria, the largest entrepreneurship group in Victoria. As CEO, Georgia has been charged with the responsibility “to make Victoria the number one tech destination in the Asia Pacific,”.

Georgia is a successful, global entrepreneur & a pioneer of the single-serve wine industry. Georgia founded Single Serve Packaging in 2010 after attending a festival and asking for a glass of wine only to be told it was too hard to serve at large functions. Single Serve specialises in pre-filling wine in a shatterproof PET plastic wine glass for places where glass is dangerous or just inconvenient.


Design Director / Strategy,

Cameron Birrell

Cam helps businesses enhance their value proposition through strategy, creativity and design. He is a Design Director at Leading Design Agency, Fluid, where he leads brand, communication and design strategy development for clients that include BHP, Asahi and Carlton & United Breweries.

Cam’s ventures include an online venue directory, a small events business and young entrepreneurs group, Super Tuesday Club. In 2012 he was awarded' Young Entrepreneur of the Year' for regional small business and recently placed second in the Monash University/IBM Smart Cities hackathon.



Mei Doery
Mei is a Physician strategist working at the Intersection Of Medicine, Technology And Design. She has a particular interest in the emotional factors that impact decision making relating to health. My mission is to better align capital with people and businesses that serve the creation of long-term human values.

Her perspective on contemporary health challenges is informed by roles as medical advisor for the Department of Veteran Affairs(2016 - 2017), Emergency Medicine doctor (2008-2012), Civilian Medical Officer for the Australian Defence Force (2007-2009), team doctor for an AFL football team (2005-2008), as Executive Physician at BUPA Wellness (2012-2014) and as independent advisor to several corporations including IBM, Optus, Gadens, Singtel and Commonwealth Scientific Research and Industrial Organisation (CSIRO)

An experienced coalition builder, Mei has over 16 years’ experience with startup ventures including Ausdoctors.net (Doctors.net.uk), Appete and the Live Council initiative and more recently as a mentor to the Melbourne Accelerator Program. In 2014, I was appointed as a World Economic Forum Young Global Leader and the doctor-in-residence for digital agency Portable Studios (named in BRW’s Fast 100 for 2013). In 2016, I co-founded SugarByHalf, became innovation advisor to Nightingale Housing and a Board Member to the Chisholm Institute and Chisholm Online. I hold a Bachelor of Medicine and Surgery, Bachelor of Medical Science and a Masters of Public Health from the University of Melbourne.



G2 Innovation

Andrew Jones

Andrew believes that the future is there to be designed, not feared. He is unerringly passionate about innovation and its integral link to profitability and growth, and is dedicated to training people in the skills required to innovate.

Originally an Industrial Designer before moving into consultancy. In 2009 Andrew co-founded innovation and Design Thinking firm G2 Innovation in the UK. He then expanded the firm into Australia in 2014.

Andrew has spent 20 years working with companies all over the world, helping them to develop and grow through Design Thinking and innovation. This includes successful collaborations with brands such as Parker Pen, IXL, Coca-Cola, MYOB, Tatts Group, Scholl and Bayer, as well as government and social clients.

When not speaking at conferences and events or advising teams on innovation management and strategy, Andrew can be found training people to problem solve and design better products, services and experiences at G2 Innovation’s own purpose-built training space ‘The Powerhouse’, here at Federal Mills Park, Geelong.


Geelong Women
in Business

Samantha Krajina

Samantha Krajina is a wife, mother of two and serial entrepreneur having founded and invested into a number of businesses, but is most recognized for her work in and the founding of Geelong Women in Business.

Previously a Chartered Accountant, Samantha holds a Bachelor of Business (Accounting) and has a comprehensive knowledge of business as a whole from accounting, PR & marketing, digital, events and more.

At the age of 17, it was evident that Samantha was inevitably bound for entrepreneurial life having created her first business and developing it nationally within it’s first 3 years of operation. Whilst still in Accounting, Samantha, and her husband opened the doors to their first venture as Relationship Specialists using NLP & mBIT, and created waves in an otherwise rigid industry. She has developed an Internationally award-recognized Dating App, writes for some of Australia’s largest publications, and appears on mainstream TV and regular radios segments as a Relationship Expert, which she is now a regular Co-Host on Bay 93.9 The Catch Up.

Geelong Women in Business is continuing to kick goals with Samantha at the forefront, hosting some of the regions largest and instrumental events including The Geelong Small Business Expo and The Geelong Small Business Awards, as well as becoming a 4-time host of the Small Business Festival Victoria.

Samantha is a regular on the speaking circuit, alongside running her businesses, continuing to invest into start-ups and entrepreneurs, as well as growing an expanding property portfolio. Samantha has a strong passion to support and grow women in business, in particular in regional communities, as well as the up and coming generations by mentoring and ambassadorship with Deakin University & University of Tasmania.


Founder and Chief
Marketing Officer,

Joel Thomson
Joel Thomson is co-founder of SalesPreso, a customer experience platform that transforms sales and advice outcomes by radically improving productivity, consistency, engagement and visibility. SalesPreso’s rapidly-growing client list includes Australian and international organisations such as Telstra, MYOB, REA Group,

Australia Post, Scout24 and Move, Inc.
Founded by Joel Thomson and Aaron Cooper in 2012, SalesPreso powers effective customer engagement and supports complex processes for salespeople and advisors. The SalesPreso platform reimagines the presentation as an interaction channel; a dynamic, intelligent interface at the heart of how companies sell, advise, engage and interact with their customers.The platform is driven by the application of artificial intelligence and automated technologies to create customised presentations. SalesPreso customers leverage the full potential of their own sales IP and marketing data to replace their tired, old presentations with AI-powered, interactive preso content that is automatically tailored to each customer.

Joel’s extensive commercial experience in brand communications combined with his deep understanding of technology and the way businesses and consumers use it have made him an opinion leader in the digital innovation space. Joel’s speaking expertise includes the value of storytelling for brands, the science of selling, closing the sales and marketing divide to deliver ROI, integrating data intelligence for marketing outcomes and how enterprises can utilise SaaS, CRM and AI to drive results.

Dr Krystal

BioMelbourne Network

Dr Krystal Evans
Krystal is a leading advocate for science and technology in the transformation of healthcare. As CEO of the BioMelbourne Network, her role is to connect, support and enable innovation in health, bringing together researchers, public and private companies, clinicians and technology specialists to grow the commercial cluster of capabilities in Melbourne.

Krystal is committed to advancing Victoria’s position as a global destination for biotechnology, medical technology and pharmaceuticals, creating opportunities for growth and investment. Her vision is to see innovative companies transform discoveries and knowledge into products and services that benefit our economy and our society.

Dr Krystal Evans was appointed Chief Executive Officer of the BioMelbourne Network in July 2014, bringing 15 years experience in the biomedical research sector. An advocate for emerging science leaders, Krystal was a founding member and Chair of the Australian Academy of Science’s Early and Mid Career Researcher Forum. A champion of the 2011 "Discoveries Need Dollars" campaign, she led the Melbourne "Rally for Research" to protect funding for medical research in Australia. Committed to science communication and outreach, Krystal is a regular presenter on Melbourne community radio station 3RRRFM’s science show "Einstein A-Go-Go". Krystal is an advocate for advancing gender equity and promoting women in leadership, as a media commentator and invited speaker.